Bamin Michi Begins Year-Long Cleanliness Campaign
Ziro, July 11:
The Bamin Michi Tourism Promotion Committee (BMTPC) has launched a year-long cleanliness and awareness campaign aimed at transforming Bamin Michi into a clean, sustainable and model tourist village through active community participation and lasting behavioural change.
Nestled in the picturesque Ziro Valley of Arunachal Pradesh, Bamin Michi is renowned for its rich cultural heritage and scenic beauty. The village is historically recognised as the only settlement in the region known for its traditional pottery craftsmanship before the widespread use of modern utensils.
It is also home to Pamu Yallang, one of Ziro's most popular viewpoints, offering panoramic views of the valley and attracting visitors throughout the year.
As part of its vision to strengthen tourism while preserving the village's natural and cultural identity, BMTPC has initiated a sustained campaign focusing on cleanliness, environmental conservation and responsible waste management.
The campaign began several weeks ago with a door-to-door awareness programme during which committee volunteers visited every household, encouraging residents to pledge their commitment to keeping their homes and surroundings clean.
This was followed by a series of community meetings highlighting the importance of hygiene, proper waste disposal, environmental protection and the collective responsibility of building a successful tourist destination.
Continuing the initiative, BMTPC organised a Cleanliness Drive-cum-Awareness Programme on July 11, drawing enthusiastic participation from villagers, youth and community leaders. Besides cleaning public spaces, the programme aimed to reinforce the message that maintaining cleanliness is a shared responsibility essential for sustainable tourism.
Addressing the gathering, BMTPC General Secretary Michi Byai said the campaign should be viewed not as a one-day event but as the beginning of a long-term community movement.
He emphasised that tourism cannot thrive in a village where cleanliness is treated as an occasional activity. Urging every household to adopt cleanliness as a daily habit, he called for a lasting behavioural and mindset change among residents.
He further stated that the true identity of a tourist village is shaped not merely by infrastructure but by disciplined citizens who take pride in maintaining clean homes, streets and public spaces throughout the year.
Byai reaffirmed the committee's commitment to carrying the campaign forward through continuous awareness programmes, regular community participation and collective action in the months ahead.
The committee stated that the initiative forms part of its broader vision of developing Bamin Michi into a model tourist village where natural beauty, cultural heritage and community responsibility complement one another to provide visitors with a memorable experience.
Rather than marking the conclusion of the campaign, the July 11 cleanliness drive represents another milestone in a year-long mission to make Bamin Michi cleaner, greener and more welcoming for both residents and tourists.
Through sustained public participation and community ownership, BMTPC hopes to foster a lasting culture of cleanliness that will further strengthen the village's tourism potential for generations to come.
